Feature Product: Iconic Beauty Kit

We’ve created this beautiful play beauty kit as a keepsake toy that will last through all of your children’s years of playing dress-ups, shops, and Mum’s and Dad’s. 

Travel: China and Hong Kong  

Every year we take some time out to travel to China & Hong Kong to visit our factories and source new ideas for Make Me Iconic.

Less Screen Time Means More Play and Benefits of Imaginative Play with Wooden Toys

Less screen time creates more opportunities for imaginative play. Discover how wooden toys, puzzles and pretend play sets help children learn, create and grow.

Fill your home with happiness with the simple JOY of play 😊

Happy Mothers Day to all the Mum's out there. We think it's the best job ever. Our selection of happiness treats for Mum. Tea Towels - add a dash of colour and nostalgia to kitchen duties...or j...

Happy Easter: Enjoy the extra days with family 💛

Why not take some time to get crafty with your little bunnies. We hope you enjoy the extra family days at home or away.

Easter Play Ideas 🐰🌼 for you + your little ones!

This Easter Hunt for toys and not just chocolates! You can also bake bunny treats for your tea time play. Get crafty with your present wrapping too! Include basket-sized toys in your egg hunt to ma...

Our Thailand Adventure ✈ this is also how we like to play

After another hectic year after Christmas we spent some lazy days relaxing as a family on the beach at Thailand. Travel & Family Time is our ultimate combination and how we like to play.

its easy to Refresh your Home Time ✨ and play

Refresh your play. Bringing new icons to life in your home with our unique take on the classics. Add some extra pieces to extend their play for longer.

we all wanna be True Blue on Australia Day 👍 🌞

Act like an Aussie with our range of toys & homewares. Australia Day is all about being True Blue!

We Donated to Monash Children’s Hospital & Other Charities

We donated a carload of our iconic wooden toys to Monash Children’s Hospital and Very Special Kids, spreading joy and screen-free play to children and families doing it tough. Giving back ...

we just won a little award

In case you have not heard yet but we just won a little industry award! Sweet! We flew up to Sydney over the weekend to receive an award from Life In Style for best toy in the Kids Toys & Games...

12 Quirky Melbourne Gifts

Ok, we get it. Not everyone is from Melbourne and we love other States too of Australia too. I mean the Opera House in Sydney is just an icon in itself and who can forget how damn sunny and cool Br...