Bringing Smiles to the Royal Melbourne Children’s Hospital — One Iconic Toy at a Time

We LOVE giving away our toys to the Royal Melbourne Children's Hospital at the very special Oncology Unit. This is where we met Zara who truly inspired us!

Discover Affordable Wooden Toys That Inspire Creative Play

These charming toys are perfect for small hands and big imaginations. Affordable, durable and make the perfect gifts or small treat for any occasion. Shop the collection today and discover fun that...

Aussie wooden toy vehicles for kids that make outdoor play more fun

Bring imaginative outdoor play to life with iconic Aussie Vehicles set perfect for beach days, storytelling, and endless creative adventures

Playroom Ideas to Inspire Beautiful and Creative Play Spaces

We love beautiful and inspiring images for decorating playrooms for our little ones. We have put together some of our favourite play room ideas to help you get inspired for some new play ideas and ...

Tea Party Fun: Creative Play with Wooden Tea Sets both Outdoors and Indoors

Host the ultimate pretend tea party with a wooden tea set designed for open-ended play, storytelling, and imaginative fun with dolls and teddy bears.

Our beauty kit has all the essentials you need for a mini beauty station 💄

Now that you’re the grown up, you can save your makeup for yourself but still have the precious moment beside your little one, as they explore our iconic beauty kit. We’ve created this beautiful pl...

Outdoor play in the Autumn 🍂 months with @house_of_boys

Either be a little spy or go on an adventure with these stylish wooden binoculars! It's easy to look fashionable with a set of these in your hands. These wooden binoculars encourage imaginative pla...

Open-ended imaginative play with our Iconic Wooden Ute

We have created our impression of the Ute with all the nostalgia and love you would expect for a classic toy for your little one. So let them open their minds to all the jobs this classic vehicle s...

Our extra people are simply just people

Ever wondered about the little people in our toys? Here’s the simple truth, they’re just people. No labels, no agendas, just open-ended play designed to spark imagination and joy.

Sunset ☀️ Tea Parties for Play outdoors!

Kids of all ages love a good tea party. This week we have teamed up with @thefarmerswifelife for a gorgeous sunset tea party. It’s great to make the most of the last of the warm weather and get the...

Our Easter 🥚 Egg Hunt and Craft Ideas!

We all love Chocolate, but no one loves the chocolate hang over! To extend our Easter fun but with way less sugar we love to add little toys and surprises to our Egg Hunt. It’s easy to mix-and-matc...

Get out to your local street and practice Street Play! 🚶

It's easy to bring your Make Me Iconic wooden toys outside now that the weather is getting better. Grab a basket and bring some of your favorite wooden toys simply head to the streets for some safe...