Are Wooden Toys Worth the Money?

If you’ve ever compared toy prices, you’ll know wooden toys often come with a higher price tag. But are they really worth it? Do they last longer than plastic toys? And why are some brands like Make Me Iconic, more expensive than big-box cheaper retailers like Aldi? and Kmart. Let’s dive in for you....

Here is an example of our doll accessory kit displayed in a pram, click on the image to find out more (pic by @mamiofcati)

Are Wooden Toys Really Better?

Wooden toys offer something truly special that plastic toys simply can’t match:

• Durability that lasts years – Wooden toys don’t crack or break easily. They’re sturdy enough to be played with again and again.

• Open-ended play – Instead of lights, sounds, and batteries, wooden toys invite children to use their imagination! Which is what we all want with the constant battle to get kids off screens these days.

• Timeless design – Wooden toys are as beautiful on the shelf as they are in play! Espicially ours! Our Iconic Post Box or Iconic Ute just looks amazing ona shelf in a kids bedroom. They become part of the home, not just clutter.

• A natural feel – The weight and texture of wood create a sensory experience children love and want to play with over and over again instead of plastic.

This is why our wooden toys continue to be a favourite among parents who want both play value and quality.

Here is an example of our wooden tea set displayed on simple table, click on the image to find out more (pic by @kidsofthevillage)

How Long Do Wooden Toys Last?

One of the biggest benefits of investing in wooden toys is longevity. A well-crafted wooden toy can last for decades, not just years. Many parents pass them down through siblings, and even onto the next generation.

At Make Me Iconic, our toys are designed with this in mind they’re built to survive countless tea parties, tram rides, and doctor check-ups.

Our iconic doll accessory kit and iconic beautykit have been featured in this pic by @chloeuberkid

Why Are Wooden Toys More Expensive?

The higher cost of wooden toys comes down to a few key factors,

1. Quality materials – Strong, durable woods are more expensive than plastic. It really is as simple as that. Plastic is cheap and just bad for the planet.

2. Craftsmanship – Wooden toys often require hand-finishing, painting, or small-batch production.

3. Longevity – They don’t just last a season. They can be kept for years as keepsakes. And we encourage all our customers to hang on to their wooden toys and ours to be passed onto the next generation.

4. Design – Unlike mass-produced toys, wooden toys are thoughtfully created to inspire creativity and learning.

Here is an another great example of our wooden tea set & doll accessories kit being played with by @bloomlette_ click on the image to find out more 

Why Are Make Me Iconic Wooden Toys More Expensive Than Aldi or Kmart Wooden Toys?

It’s a question we hear often, so let’s explain this a bit better for you.

• Unique Australian Design – Every Make Me Iconic toy tells a real story. From our wooden Melbourne Tram to our Arnott’s Shapes and Australian Post Box, we celebrate Aussie culture in a way Aldi simply can’t. They do they try to copy us and make cheaper versions, but they arre not really the same in our opinion.

• Small Business Values – We’re a Melbourne-based small business. We design in small batches with care, not mass-market speed like the big guys. Our cost prices are higher because we are not ordering hundreds & thousands of units. We produce in small batches.

• Crafted to Last – We use thicker wood, smoother finishes, and carefully designed packaging to ensure our toys stand the test of time.

• Keepsakes, not Throwaways – Aldi toys may be fun for a moment, but they rarely stay in homes for longbecause they simply dont have the details ansd function we put into our wooden toys and our sence of humour. Make Me Iconic toys are built to be treasured for years and have that element of cuteness that cheaper versions just dont have!

When you choose Make Me Iconic, you’re not just buying a toy, you’re investing in quality, nostalgia, and a slice of Australian culture from a unique small business like ours.

Another great picture of our iconic tea set by @thewondersofplay click on the image to find our more

Final Thoughts for you

So, are wooden toys worth the money? Absolutely. With their durability, timeless charm, and endless play value, they’re more than just toys, we believe they’re memories in the making.

At Make Me Iconic, we believe in creating heirloom-quality wooden toys that spark imagination and celebrate the icons of Australian life. While cheaper options might be tempting, the true value lies in a toy that lasts, inspires, and can be passed down for generations.

Browse our full range of today and bring a little piece of iconic Aussie play into your home.

Another great picture of our iconic tea set by @cherriejakovich click on the image to find our more