SHOPPING BAG - ICONIC HOOK TURN

Melbourne’s most confusing sign, “Right Turn from Left Only.” If you’ve driven through Melbourne, you’ve probably faced the dreaded Hook Turn and maybe even panicked mid-intersection. First introduced in 1916 to keep the roads clear for our beloved trams, the Hook Turn has gone from a practical road rule to a rite of passage. It’s baffled tourists, learner drivers, and even locals for over a century. So much so, it’s now got its own fan club of how-to videos and internet explainers.

We’ve taken this Melbourne favourite and reimagined it into something just as fun: our Iconic Hook Turn Foldable Shopping Bag. A little retro, a little playful, and practical. Lightweight yet durable, the bag folds neatly into its own compact pouch so it’s always ready when you need it. Whether you’re heading to the shops, the beach, or just out and about, it’s the perfect everyday essential with a Melbourne twist. Practical, reusable, and guaranteed to spark a smile. 

WHY YOU’LL LOVE IT:

• Eco-friendly alternative to single-use plastic bags
• Lightweight design (only 55g) and easy to carry in your handbag or pocket
• Compact and folds into a matching pouch for on-the-go storage
• Strong and durable, and holds up to 20kg for everyday shopping
• Reusable and designed for daily use
• Perfect for your handbag, car, or travel essentials
• Made from 100% recycled fabric