{"product_id":"shopping-bag-iconic-melway","title":"SHOPPING BAG - ICONIC MELWAY","description":"\u003cp class=\"MsoNormal\"\u003eFrom “just chuck it in the glovebox” to arguments over page numbers, the Melway was less a map and more a personality test. First released in 1966 for a whopping $2.50, it quickly became Melbourne’s most trusted and occasionally questioned source of direction. Dubbed “the Melways” by locals who swore by it, it lived in cars, boats, and anywhere you might get lost, which was often before GPS. Whether you nailed the route like a pro or somehow ended up three suburbs away, it was always technically the map’s fault.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWe’ve taken this nostalgic Melway map and reimagined it into something just as classy: our \u003cb\u003eIconic Melway Foldable Shopping Bag\u003c\/b\u003e. A little retro, a little playful, and full of personality. Lightweight yet durable, it folds neatly into its own compact pouch so it’s always ready when you need it. Whether you’re heading to the shops, the beach, or just out and about, it’s the perfect everyday essential with a Melbourne twist. Practical, reusable, and guaranteed to spark a smile, it’s nostalgia you can carry anywhere.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWHY YOU’LL LOVE IT:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eEco-friendly alternative to single-use plastic bags\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eLightweight design (only 55g) and easy to carry in your handbag or pocket\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eCompact and folds into a matching pouch for on-the-go storage\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eStrong and durable, and holds up to 20kg for everyday shopping\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eReusable and designed for daily use\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePerfect for your handbag, car, or travel essentials\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eMade from 100% recycled fabric \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Make Me Iconic","offers":[{"title":"Default Title","offer_id":47772989882542,"sku":"FSB07","price":35.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1394\/4369\/files\/Make-Me-Iconic-Melbourne-Gift-Folding-Shopping-Bag-Melway-1.jpg?v=1784613380","url":"https:\/\/makemeiconic.com\/products\/shopping-bag-iconic-melway","provider":"makemeiconic","version":"1.0","type":"link"}